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we have one goal:

Make   people    happy

Hair | skin | extensions

current specials


are you a new client?

all new clients that visit our Salon  always receive 

$35 off $75 or more in services!!!

**with any level one service provider


Our Story

Since 2001 Allure has been an industry leader in the Grand Valley for all of your haircare, skincare and bridal needs. We are team focused on our values, family, guest satisfaction and life-long learning.

Our Salon Company believes in full pricing transparency, daily education, elevated guest experience and teamwork. We believe in our beauty industry and creating a fulfilling career. Our team, no matter what level or experience, has one goal, make our guests happy. Our upper level stylists may have more of a demand for their time, but even our associates that join our Salon Master Program are highly skilled, talented and trained to deliver your best hair, skin, lash and brow day, every day. Our team meets high standards and even higher expectations that are above industry and state regulations and a mandatory requirement to be a part of the team at Allure Beauty Bar. 

We have made it our mission to elevate the level of professionalism in the beauty industry. Our hope is that you leave feeling well taken care of, heard, happy, refreshed and beautiful! We have come to be a Salon Company that stands out because of our loving, sincere and authentic approach to our guests. It truly is an honor to serve those who come to see us and we take it with the highest level of gratitude. 

In 2018, a long time employee of Allure, Bobbi, pursued her dream of business ownership and purchased the salon. It was her passion to have an innovative Salon Company that offered career paths to passionate beauty professionals centered around continued education, professionalism and a work-life balance. 

We love this beauty industry and our Salon Professionals make it their top priority to always better serve our community and beauty tribe by staying on top of trends and continually striving to exceed our guests expectations and industry standards. 

The Beauty Bar Team at Allure continues to grow with like-minded, talented, business professionals that believe in our happiness project. We cannot wait to be your beauty team offering the best in hair, esthetics and lashes.